Content moderation became the main topic in the last few years
This happened because the quest to build a healthy digital public space often involves moderating the content that is published on digital platforms. Over the years, each social network has developed a set of specific rules or policies and perfected the algorithms to apply them. These rules exist to protect users and brands in equal measure.
Content Moderation: what is it?
Content moderation is a process involving several steps. Reviewing, monitoring, and interpreting content before it is displayed or released for general consumption is one form of moderation. It also refers to the process of ensuring user-generated content upholds platform-specific guidelines and rules to establish the suitability of the content for publishing.
Content Moderation importance
When a user submits content to your website or platform, it is your responsibility to ensure it is appropriate, legal, and meets internal or external regulations. It is also crucial because:
Online protection
One of the most inherent benefits of content moderation is the ability to shield the online presence from user-generated content that could be harmful.
Helps monitor user behavior
Content moderation is the key to understanding and gaining insights into users’ buying behavior along with their opinions on a particular trend, information or product.
Boosts website traffic and conversion rates
Aside from protecting users from malicious and harmful subjects, the effect of regulating audience content on increasing traffic and conversion rates is also a concrete example of content moderation benefit.
Enhances brand visibility
A substantial increase in traffic and higher brand visibility means more customer engagement. Ultimately, higher engagement leads to more conversion.
Best practices
You can plan and prepare for moderation by setting up clear rules and guidelines to follow. Similarly, establishing protocols to handle any violations of said rules.
There other great practices, such as:
- Assign a community manager to manage your presence
- Don’t just filter out all negative comments
- Encourage staff participation
- Establish Protocols for Appropriate Action
- Find a moderation tool that works for you
- Look for opportunities to educate and engage your audience
- Set up clear community rules and guidelines
People need to be ensured that digital spaces are safe, so users can join communities and interact with others, without exposure to harmful content. Generally, this task belongs to Content Moderators. Do you imagine being one yourself? Find our job offers, here.
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