In the last decade and even more since the beginning of the pandemic, companies have digitalized the way they work and operate in the market and, as a result, job seekers seriously benefit from having digital skills in their curriculum.
In addition to the free time caused by the isolation brought by the pandemic, the adoption of remote work by many increased the digital skills of the majority of the population. We have seen a significant increase in the presence and importance of technology in our daily lives, whether to work or to do other tasks from home, such as ordering food, dealing with matters in public services, paying bills etc.
Due to the need, we have all become a little more competent and informed in the digital area. Likewise, companies like Teleperformance had to adapt and find solutions to keep their teams 100% operational at a distance, therefore declining the recruitment to new employees who are comfortable with digital tools.
However, given the circumstances, since we have more free time, why not deepen those skills? Whether it is because we want to evolve in some area where we already work, or to eliminate that gap that we still have in our curriculum since school and that we always wanted to fill. Or maybe, to change to a better job and impress the recruiter with a set of digital skills that most companies are looking for right now? Starting a business or just for fun?
There are lots of online platforms, with courses and training available for all areas, from marketing, sales, advertising, social networks, languages to various Microsoft Office programs, to others in the multimedia area, such as video and photo editors.
Take a look!
General digital skills
Nowadays, most companies assume that employees are familiar with standard digital tools, such as Word, Excel and PowerPoint, from a user perspective, but let’s admit it: Do we really know what half of excel’s tools are for?
Fortunately, there are hundreds of free online courses that can make you an expert in a short matter of time! To improve your digital skills and increase the chance of finding a job try getting a Microsoft Office certification. That way, you can have in your CV or your Linkedin a proof that you really know how to take advantage of these programs.
But if you are just looking to improve, for example, Microsoft Word, LinkedIn offers free days of access to classes and several Word courses, that will allow you to write, edit and develop documents like a professional.
Or, if you really want to know how Excel works in-depth, there is a great course on the same platform where you can learn all the tips, tricks, functions and formulas you need to become a specialist.
For PowerPoint, try Udemy. This website has tutorials that can help you to get familiar with the program’s environment, learn to create basic presentations and apply animations.
Multimedia
A secret? Everything you need to know, you will most likely find on YouTube.
Adobe Photoshop and Adobe Lightroom are some of the most popular photo editing software used by professionals and amateurs, although they can be complex tools, it is only because they are very complete programs.
The software company, Adobe, offers free tutorials for all of its programs.
On the other hand, Youtube has an endless number of tutorials for all levels of use and for any multimedia program, which includes everything from Photoshop to Adobe première or even After Effects or Final Cut.
Copywriting
We live in the content era!
There are many reasons to improve your copywriting skills, and you certainly don’t need to be a renowned writer to learn more about the subject. If you want to improve your resume, website, blog, YouTube channel, whatever, copywriting skills are very useful to have.
The Internet is full of resources for novice copywriters and some of them are free.
For example, LinkedIn has a course created by Ian Lurie that explores the different ways to use a text and that teaches you how to write so that you can tell a story, sell a product or service and even promote a brand. This content combines lectures, exercises, questionnaires and assignments online and guides you through the process of writing and editing text among other topics.
There are also several copywriting courses available at Udemy.
If you intend to improve in the sales area and boost your business, do a search for “The Complete Copywriting Course”. This one promises to reveal the secrets of the best copywriters in the world and addresses topics such as sales psychology.
Digital marketing
Nowadays we all benefit from a better understanding of digital marketing and everything it encompasses (search engines, email marketing, social media marketing, etc.), whether to promote a business, increase the visibility of a company or boost recruitment leads.
If you are interested in learning digital marketing, why not get the “Fundamentals of Digital Marketing” certification, from Google? There are 26 modules in the course, all created by Google trainers, filled with useful exercises and practical examples.
If there are specific areas of digital marketing that you would like to explore, check out the Ahrefs website. It offers courses in SEO (Search Engine Optimization), email marketing, social marketing and advertising, just to name a few. There are also other courses created and taught by digital marketing giants like HubSpot, Buffer and Moz that you can explore and choose the one that most interests you.
If you want to know Teleperformance Portugal better, read more articles here.
If you think you have good digital skills and are looking for a career opportunity in a multicultural company, discover all of our job vacancies on our recruitment website. Apply!
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